I'm excited to share that Hubbl has raised $6 million in Series A funding led by Salesforce Ventures, with participation from Industry Ventures. But more than the funding itself, I want to talk about what this moment represents. We are entering a new phase of the AI revolution—one that isn't about doing work faster, but about deciding what work is worth doing.
We’ve all read the stat that global AI spending is racing toward $632 billion by 2028, yet 95% of generative AI pilots fail to deliver business value.
Because the current AI landscape is noisy. Hundreds of tools claim to have the answer, but most are just copilots—reactive assistants that only act when asked. They help you write faster, code faster, and build faster... but they don’t help you think faster.
In this "AI gold rush," the crowd is chasing a reaction. 80% of enterprise AI initiatives today focus on task productivity rather than strategic decision-making. But the AI revolution won’t be won by those who automate tasks. It’ll be won by those who automate decisions.
As 2026 shifts into the agentic era, we are seeing the evolution of AI:
Hubbl is built to be the AI Strategist for business systems. We are moving the industry from Task AI to System AI, and finally to Strategic AI.
This Series A investment accelerates our ability to deliver on this vision. We aren't just building a tool to fix broken things; we are building a platform for foresight. Hubbl scans your entire org to find issues you didn’t know existed, benchmarks you against thousands of other orgs, and provides prescriptive guidance on what to do next.
"As our Salesforce footprint grew, Hubbl became critical infrastructure for speed, visibility, and trust into a process that's traditionally high-risk. Salesforce's investment in Hubbl reflects the balance between ecosystem enterprise-grade governance and innovation at speed that the ecosystem needs as it continues to evolve." — Eric Berridge, CEO of Coastal
Salesforce's best path to winning with AI will come through enabling the ecosystem that's built from the passion of this community. With the launch of Agentforce 360 and the Agentforce Partner Network, Salesforce recognizes that the real competitive advantage isn't just the LLM, it's the ecosystem that surrounds it.
But to make agents work, you need more than just a model. You need a strategist. Companies like Hubbl understand that enterprises need AI that understands their specific business processes, technical debt, and governance requirements.
We don’t just help you work faster. We help you decide what work is worth doing and why.
The agentic era represents a $6 trillion opportunity, but only if we can bridge the gap between AI's potential and enterprises' readiness. Salesforce’s investment in Hubbl is a statement that the future of enterprise AI requires deep, strategic context.
I'm grateful to Salesforce Ventures and Industry Ventures for believing in this vision. I'm grateful to our 4,000+ customers who trust us with their most complex environments. And I'm especially grateful to the Salesforce community—the admins, architects, consultants, and builders who've shared their insights, challenges, and feedback over the years.
This is just the beginning. Together, we're building the AI Strategist that makes the agentic era work for everyone. That's a future worth building.
