Process intelligence

Understand your processes clearly, and optimize.

It's more than the web of flows, triggers, and legacy automations. Hubbl shows how your people actually move through a process — the steps they follow and the fields they change — so every record update becomes signal about how a process is really used and where friction slows people down.

Illustration showing three stacked blocks labeled 01 Process Intelligence, 02 Prioritized Recommendations, and 03 Continuous Monitoring with corresponding icons, next to a Salesforce logo and a status indicator labeled 'Available via an MCP'.
The problem

No one can say what actually happens when a record changes.

Years of flows, triggers, and quick automations have layered into a process web no admin can hold in their head. When a record updates, a dozen things fire — and no one's sure in what order, which still matter, or which quietly conflict. Meanwhile the people doing the work have their own version of the process: steps they skip, fields they never touch, and workarounds no diagram shows. Hubbl brings both together — the automation and the human reality — so you can finally see, trust, and optimize how work moves through your org.

PROCESS FLOW

See how your processes actually run.

For every process you monitor, Hubbl shows how records really move through your org. You see every variant, which paths end in success and which end in failure, where work moves fast and where it stalls. That includes the common path everyone knows and the edge cases nobody documented.

  • Every variant

    The common path and every edge case, side by side.
  • Outcomes

    Which paths lead to success, and which lead to failure.
  • Speed

    Where work flows fast, and where it gets stuck.
AGENTFORCE FIT

Know which processes are ready for agents.

Not every process should be handed to an agent. Hubbl looks at how each monitored process actually runs, including its volume, its variants, and where it succeeds or breaks down, and recommends where Agentforce will pay off first. Start with the work that’s repetitive, predictable, and worth automating, not the work that only looks simple on a whiteboard.

  • Agent-ready processes

    The high-volume, predictable work that’s a strong fit for Agentforce.
  • Not-yet candidates

    Processes with too many variants or edge cases to hand off today.
  • Grounded in real runs
    Recommendations based on how work actually moves, not how it was designed.
Usage & adoption signal

See how people actually move through a process.

The automation is only half the picture. Hubbl reads how users really follow a process — which steps they take, which fields they change, and where they go off-script — turning every record update into signal about what's used, what's ignored, and what people work around.

  • Real-world path
    The steps people actually follow, not the ones on the diagram.
  • Field-change signal

    Which fields get used, and which never do.
  • Workarounds & drop-off

    Where users abandon or bypass the process.
Friction & optimization opportunities

Turn process reality into a ranked to-do list.

Hubbl pinpoints where people stall, which steps are redundant, and which manual work is ripe for automation — then ranks the opportunities by impact. It's the difference between "our process is a mess" and "here's exactly what to fix first."

  • Friction & bottlenecks
    Where the process slows people down.
  • Redundant steps to retire

    Cut the busywork no one needs.
  • Automation & agent opportunities
    Ranked, with prompts to build.
How it works

From tangled processes to a clear plan.

Stage 1 · Map

Trace every process

A credential-free scan maps flows, triggers, and automations — and how records actually move through them — in about two minutes.

Stage 2 · Analyze

See usage & friction

Overlay real user behavior and field changes to find where the process works, where it fights itself, and where people drop off.

Stage 3 · optimize

Streamline & automate

Ranked opportunities with ready-to-run prompts to simplify, retire, or automate — closing the list at speed.

Who it's for

Built for everyone who owns how work flows.

RevOps & Sales Ops

See which automations still fire, where the funnel stalls, and what to retire — so revenue processes run on logic you can trust.

Architects & Platform Owners

Map every dependency and conflict before you change anything — and design new processes on a foundation you fully understand.

Salesforce Admins

Finally answer "what happens when this changes?" — and clean up years of overlapping automation with ranked fixes and prompts.

Explore more

Part of one platform.

Process intelligence is one lens on your org. Hubbl gives you the rest of the picture too.

Instant Org Scan

The full X-ray of your org in about two minutes — the foundation process intelligence is built on.

Learn more

Security intelligence

See every over-permission, exposure, and risky access path before you put agents on top.

Learn more

Org monitoring + AI readiness

Keep processes clean as the org evolves — the self-healing foundation agents run on.

Learn more

Turn the lights on. Then, fix everything.

Scan your org in 2 minutes. See what's broken, in what order to fix it — and get the prompts to do the work.