I've spent a lot of time thinking about what holds back AI adoption in the enterprise. It's rarely the technology itself—it's the gap between knowing AI could help and having the confidence to deploy it at scale.
That’s why I’m excited to share that Hubbl and IBM are joining forces to combine our complementary strengths to accelerate AI adoption across enterprise Salesforce customers.
Here's what this really means: IBM is integrating Hubbl's organizational intelligence into their Intelligent Delivery Suite for Salesforce. Together, we're helping enterprises bridge that confidence gap, moving from interesting AI pilots to production-scale implementations that actually transform how work gets done.
Why this matters for our community:
The Salesforce ecosystem has always been about democratizing success. But as we enter the agentic era, that mission gets harder. AI without context creates risk. Deployments without governance create chaos. And complexity without clarity leaves teams stuck.
IBM's decision to integrate Hubbl into their delivery approach validates something we've believed from day one: context is the foundation that makes AI actually work. When you combine Hubbl's intelligence with IBM's delivery expertise and global scale, you create something powerful—a path for enterprises to deploy intelligent systems that are governed, trusted, and built to drive real business impact.
As Mary Fratto Rowe, Senior Partner and IBM Consulting Global Salesforce Leader, put it:
"Hubbl gives our practice enhanced capabilities as we work to apply AI throughout the delivery process. It enables us to accelerate delivery, reduce friction, and bring clients into agentic adoption faster—all while maintaining the trust, governance, and integration discipline our clients expect."
Here's what I'm most proud of:
This isn't about any one company winning. It's about the entire ecosystem moving forward together. When IBM can deliver better outcomes for their clients, when enterprises can confidently deploy AI at scale, when success becomes accessible to more organizations—that's when we all win.
Success has never been a solo sport. It's a collective movement. And collaborations like this one prove that when we share intelligence, when we democratize access to the tools that drive transformation, we elevate everyone.
If you're navigating the challenge of scaling AI in your Salesforce environment, I'd love to hear what's working—or what's getting in the way. That's how we learn, grow, and build better solutions together.
