Location: Remote (U.S.); Hubbl marketing hub expanding in Indianapolis
About Hubbl
Hubbl is a decision intelligence platform built to master Salesforce complexity. Our AI-powered technology acts like an MRI for your org, scanning deep into your metadata, code, and actual business processes to find the most impactful areas for improvement. We are the only intelligence framework that connects this technical analysis with real process discovery, creating a single source of truth. Our mission is to give leaders control through this unparalleled visibility, so they can drive operational excellence with confidence to accelerate impactful change and stay truly innovation-ready.
Our team is made up of Salesforce veterans, innovators, and problem-solvers who share a deep respect for the challenges of mission-critical systems. We foster a culture that is pragmatic and action-oriented, focusing on tangible results over theoretical ideas. This hands-on, expert-driven approach is how we deliver on our mission. We build tools that provide the confident, authoritative clarity we value ourselves, empowering our customers to turn complexity into opportunity.
About the Role
We’re looking for a Demand Generation Manager who can operate full-funnel — from strategy to hands-on execution. This person will own our digital marketing engine and help accelerate our pipeline by designing, launching, and optimizing campaigns that increase MQL-to-SQL conversion rates, improve SDR alignment, and scale always-on inbound demand.
This is a high-visibility role for a builder who loves getting creative, working cross-functionally, and wearing many hats in a fast-moving startup environment.
What You’ll Do
Pipeline Growth & Optimization
- Develop, launch, and optimize always-on paid media programs across channels (via direct execution or agency management).
- Improve MQL → SQL conversion rates through targeted nurtures, segmentation, scoring, and handoff alignment.
- Build and execute SDR campaign plays, including inbound follow-up workflows, outbound support, and pipeline acceleration campaigns.
Lifecycle, Email & Nurture Marketing
- Own HubSpot email marketing, lifecycle flows, drip sequences, and nurture programs.
- Partner with Sales to ensure lead routing, scoring, messaging, and qualification criteria are consistent and effective.
Digital Channel Management
- Manage and refine social media presence (organic) to support awareness and engagement.
- Oversee paid media strategy and performance with the support of agency partners.
- Manage web chat and sales engagement tools (Qualified or similar).
Analytics & Reporting
- Build dashboards and insights that show what’s working and what’s not.
- Analyze funnel performance and recommend data-driven optimization opportunities.
- Own campaign reporting and communicate performance clearly to Marketing and Sales leaders.
About You
- 3–5+ years in B2B demand generation, digital marketing, or growth roles (startup experience strongly preferred).
- Comfortable being both strategic and tactical — designing programs and executing them yourself.
- Hands-on experience with HubSpot, digital ads platforms, web chat tools, and Google Analytics.
- Strong understanding of B2B funnels, SDR dynamics, lead routing, and lifecycle marketing.
- Analytical mindset — you love measuring impact and using data to iterate.
- Creative, entrepreneurial, and excited to build in a dynamic startup environment.
- Strong communicator who thrives in cross-functional collaboration with Sales, Product, and Leadership.
Why You’ll Love Working at Hubbl
- High ownership: Your work will directly shape Hubbl’s marketing engine and future growth.
- Innovation-driven culture: We build smarter, faster workflows powered by automation and AI.
- Mission-oriented: We help companies scale by simplifying complexity and eliminating manual work.
- Small, mighty team: You’ll collaborate closely with leadership and have a real seat at the table.
- Flexibility: Fully remote team with occasional travel for planning and team events.
