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Why you should prioritize your migration to Salesforce Flow today

Why you should prioritize your migration to Salesforce Flow today


Director of Product Strategy

Last Updated:

September 6, 2022

Salesforce Flow is the new point-and-click automation tool that is replacing Workflow Rules and Process Builder. As the migration deadline approaches, it's crucial to assess your organization's progress and prioritize the move to Flow.

Here's why:

The status of Workflow and Process Builder

Salesforce has blocked the ability to create new workflow rules and processes in Winter ’23 and Summer ’23, respectively. This means that migrating to Flow is no longer an option, but a necessity. 

So what’s your strategy? 

Keep all your working workflows and process builders until Salesforce pries them out of your org with a crowbar? While this may seem attractive to some, this approach does come with a productivity cost.

Progress update on the ecosystem

According to the 2023 edition of the Hubbl Diagnostics Benchmark Report, only 14% of declarative automation in the ecosystem is in Flow, which is only a 2% increase from the previous year. This slow pace of adoption means that many organizations risk falling behind their competitors.

Why Salesforce Flow matters

Flows and triggers can significantly speed up your Salesforce org. In fact, our data shows that over 50% of Salesforce orgs could save more than 100 hours per year by migrating away from workflow and process builder. 6% of orgs would save over 1000 hours!

“Users like fast Salesforce orgs. Fast orgs increase adoption – and just make everyone happier. The Well-Architected team at Salesforce ran a detailed set of experiments on Flow runtime that shows, quantitatively, you need to rip out that old workflow and process to speed up your org – right now.” 
— Mike Bogan, Salesforce Ben Guest Author

The bottom line is if you're still using Workflow Rules and Process Builder, you're missing out on a significant opportunity to improve your organization's efficiency. The impacts can be far reaching including: 

  • Poor customer experience: Every second your call center agents wait for records to save can cost your organization money and frustrate customers. By using Flow, you can speed up these processes and deliver a more seamless and predictable experience.
  • Frustrated users: Slow workflows can frustrate both your employees and customers, leading to a decrease in satisfaction. By automating repetitive and time-consuming tasks, your team members can focus on high-value activities that drive sales and improve customer retention. 
  • Increased ROI: Migrating to Flow requires a notable investment of time, but the ROI can be worth it. As Christine Marshall, Courses and Community Director at Salesforce Ben, points out, "Flow is where the money is – and this is the true ROI that Salesforce can provide."

Recommendations for migrating to Salesforce Flow

If you haven't already started migrating to Flow, here are some recommendations to help you get started:

  1. Build your case using ROI metrics: Demonstrating the value of migrating to Flow can help you secure the resources and support you need to make the move. We recently published an article on Salesforce Ben, Migrating to Flow? Getting Buy-In from Stakeholders, where we walk you through the steps for building and communicating your case to key executives. 
  2. Upgrade installed packages: Upgrading your installed packages can help you speed up your org, as 8% of active workflow rules are from installed packages.
  3. Analyze processes: Take advantage of the migration to Flow to optimize your existing business process automation on objects impacted by legacy automation.
  4. Create a migration plan: Build an understanding of how much declarative automation you need to migrate to Flow. Tabulate the legacy automation on all your objects and note which are firing on the same events.

Hubbl Diagnostics’ Object Automation Dashboard, filtered by Case. 

Where do you stand in your migration to Flow?

Every organization is unique, with variations in the number of automations, how they are architected, and their automation types, all influencing the speed of saving records. To help, Hubbl Diagnostics offers a free Salesforce org monitoring feature. This allows you to gain insights into the workflow and processes that need to be migrated and track your migration to Flow effectively.

Within the Migration to Flow tracker, you’re also able to compare your progress with the rest of the ecosystem and see your predicted ROI of migrating to Flow. This helps you visualize how your org stacks up compared to the rest of the ecosystem and also provides some good motivation to keep moving forward!

Start your migration to Salesforce Flow with Hubbl Diagnostics today 

Migrating to Salesforce Flow brings benefits such as improved employee adoption, enhanced customer experience, and a positive impact on your bottom line. Every day you wait to complete the migration, your org is slower than it needs to be. It is crucial to prioritize the move and take action now. 

Get started free

Utilize ROI metrics, tabulate your legacy automation by object, identify out-of-date installed packages, and monitor your migration to Flow progress using Hubbl Diagnostics’ free Salesforce org monitoring solution.

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